Archive for October, 2010

Selling Soft Ice Cream

Monday, October 18th, 2010

Once again the winter knocks on the door, the days get shorter and the sun seems to be asking well-deserved vacation. Throughout the year, climate change influencing consumer tastes, increasing and decreasing their preferences for certain kinds of hobbies, activities and foods. For the ice cream market, the behavior is not necessarily equal throughout the industry, and this article will explore some reasons why it is more convenient to invest in. Playing with temperature only establishments engaged in selling ice cream and popsicles are your strengths as a wide variety of flavors and presentations that can offer clients. However, during the cold months (representing between 25 and 30% a year) sales were reduced because the variety that is attractive in hot weather, cold weather is not always appropriate to consumer taste, which can prefer a hot coffee.

Many businesses such as cafes, shops, restaurants and even offices that put machines ice as a supplement to their normal activities, do not have the variety of local expertise, but in cold weather it may be capitalized as an asset when selling soft ice cream because consumers were not originally planning to buy an ice cream, they will usually warm places (establishments closed) where a touch of freshness is welcome. Additionally, the flavors of triada clasicaa a “Strawberry, vanilla and chocolate, have proved their supremacy over many years. The importance of all the senses Speaking of ice cream, taste is the most important but by no means the only one of our senses that a person will buy it or not. The view also plays an important role, and in cold weather, when many people are looking for warm clothes and places with a calor of hogara , an ice-like chunks of ice hard and likely to remain longer in hopes of a very demanding customer . In contrast, creamy texture soft ice cream gives any much more likely to appeal to those who see it, especially in the establishments mentioned above. In conclusion, it is possible to observe how the characteristics of soft ice cream to maintain a favorable position it attractive year sales throughout the year, including the cold months.