Archive for April, 2015

How To Optimize The Branding On The Web

Saturday, April 11th, 2015

The perfect value consists in doing without witnesses which would be able to do first and foremost the world. Rochefoucauld. Dedicated to: Claudia Becerra. An excellent partner of the University. One of the important issues and of great weight in the web business, I’ve learned is the create branding on it. A prerequisite for increasing the probability of success in web projects is the generate presence and credibility in the same. They are two very important aspects that one unfortunately neglected.

Have a presence on the web should not be confused with appear on top in search engines or generate traffic of great magnitude; This finally is the result of a marketing strategy that curiously begins to have result. You have a presence on the Internet turns out to be something more valuable than what is mentioned above. It is creating a brand. It is more than that: it’s prestige and credibility with respect to the content that one offers. And that can be achieved with professional and hard work in every day.

Why I say that it is more than a marketing strategy have a presence on the web. The branding will give as a real result in readers loyalty. And how it reinforces or feeds the loyalty between the reader? Not only offering valuable information but of quality. And how you achieve that? Simply writing and offering ideas, words and concepts key and authentic way. clarity, authenticity, transparency and honesty you project through your thoughts is what allows you to have a presence. In reality is not on the web, dominate the market or know everything. Much less sell the idea that you are a guru or expert in a particular field. The real purpose of the Internet is to communicate and convey your own ideas. The last thing you expected is noble reader to transmit their concerns through a comment to the web page itself offered one. Thus generates a feedback and a presence. Your name on the Internet. Original author and source of the article