Pharmaceutical Marketing Study
Call Center service providers adm opportunities and risks of the telephone conversation with doctors examined on behalf of adm the IMIG conducted a qualitative market research study for doctors (doctors for practical doctors, general medicine, internal medicine) Institute for market research in the healthcare sector. The interviews on the subject of pharmaceutical marketing were led to two thirds to one third of female doctors and male through a call centre. Two-thirds of the interviews took place in the old Federal States, one-third in the new Lander. Doctors by Ibrahim were recruited and interviewed in all 16 federal States. Purpose of the qualitative survey was to examine the experiences of doctors talking telephone information from pharmaceutical companies and call centers, such as the needs of doctors regarding the telephone speech. Study for more information on the pharmaceutical marketing please visit the website. Press contact: Patrick Kroos borderland berlin Lottumstrasse 11 10119 Berlin FON: + 49 (0) 30 501 836 10 fax: + 49 (0) 30-501 836 11