Site Company
Information should be timely and properly filed, structured. Send and pick up texts for the website – it's pretty simple matter. There is a whole industry – seo-kopiraytin, ideally such work should be done by professionals. Why? Write text for the site is not that hard, just has its own specifics. First: people do not read the text on the site with the screen, and it is absolutely different type of reading than the book. Second: we must not forget about search engines (google, yandex, meta), this stage is called "optimization." For the corporate website of any company the main thing – quality content and user experience. AND before to attract visitors to the site, you need to prepare them adequately to meet. Involving the target audience – it is very important! But the preparation is as important as it is necessary that the first meeting with the site did not last.
Site can influence public opinion both positively and negatively. Untwist the site that is poorly structured and filled – this is the direct financial losses for the company. On the other hand, it so happens that the site is well done, qualitatively filled, but not visited. Organize targeted traffic – this is the last in sequence, but not the latter leading problem facing any company. But it also happens that the site is visited, but it brings in this profit. Converting visitors into customers, but even earlier, before investing money in its promotion must take care as the processing of incoming calls or from the site. What would be good if visitors will be million, and zero customer? With the conversion rate of visitors into customers can and should be constantly working. For this purpose, to designate a responsible person for this factor, which will introduce a strict accounting and monitor all applications and phone calls.
Each application, which did not lead to the sale, must have its reason for refusal. By eliminating the causes of failures, you increase the effectiveness of the site. Quite useless to get 100 applications, but sell only five? How to respond to the application the company has always solves itself. Typically, an application from the site is treated as a residual. It should not be. The next step should be to promote the event, support and develop the site.